Duplicate Content has turn out to be a huge subject of
discussion lately. And for that, thanks to the content filters that search
engines have applied for duplicate content. This article will help you know about duplicate contents
and how they get filtered.
Type of Duplicate
Content:
There are mainly four kinds of duplicate content that are
filtered out:
1.
Websites
with Duplicate Pages: These pages are marked as duplicate. Also, websites
that are matching to some other site is also considered to be duplicate content.
This means sites with the same appearance and feel which contain the same
contents. And they are much likely to be exposed to a duplicate content filter.
Another example is websites with doorway pages. These doorways are often
twisted versions of landing pages. Yet, these landing pages are matching to
other landing pages. Normally, doorway pages are planned to be used to spam the
search engines. And the idea is to manipulate search engine results.
2.
Scraped Content:
Scraped content is collecting contents from a web site, and “recycling” it to
make it look different. Still, in reality, it is nothing other than a duplicate
page. Scraping is becoming really bad for search engines nowadays.
3.
E-Commerce
Product Descriptions: Many e-commerce sites out there use the company's
descriptions for the merchandises. And hundreds or thousands of other e-commerce
stores in the similar competitive markets are using those too. This contents
might be harder to filter as duplicate, but they are still considered as spam.
4.
Sharing
of Articles: If you post an article, it may get copied and put all over the
Internet. Now you may think this is good right? But this sort of duplicate
content can be problematic. That is because:-
Yahoo and MSN can track the source of the original article. Then shows it as most relevant in search results. But other search engines, like Google may not.
-Opinion
by SEO
Experts (Get More Here)
So how does a search engine filters duplicate contents? Well,
when a search engine spider crawls a site, it reads the pages. Then it notes
the info in its database. After that, it compares its results to other info previously
stored in its database. Then it decides which are duplicate contents. Finally,
it filters out the pages or the sites that are considered as spam. Problem is, if
your pages have enough similar content which are not spams, they may still be considered
as spam. So keep in mind what Tom Landry said, “Setting an objective is not the foremost thing. It is determining how
you will go about accomplishing it and continuing with that plan.” – and
always plan carefully.
~ Judy Foster
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