Googles New Privacy Reminder

Google is recently showing a reminder that is displayed in search pages. The agreement will ask you to scroll and click “I agree” when you’re all set to continue to search, or explore other options on that page.

To be regular with data security, Google is asking you to take a minute to review the basic points of Google’s Privacy Policy. This isn’t about an update Google did, they did not change anything. It’s just a chance to review some basic points.

Data Google processes

When you search for a cafe on Google Maps or watch a video on YouTube, Google process data about that activity. This includes info like the video you watched, device IDs, IP addresses, cookies, and location.

Google also process the kinds of info mentioned above when you use apps or sites that use Google services. This services include ads, analytics, the YouTube video player etc.

Why Google process it

Google process this information for the purposes mentioned in the policy, including to:

1.       Help Google services provide more relevant, customized content such as more accurate search results.

2.       Enhance the quality of Google services and improve new ones.

3.       Show advertisements based on your interests. This includes stuffs like searches you've done or videos you've watched on YouTube earlier.

4.       Increase security by defending against scam and misuse. And,

5.       Generate analytics and statistics to understand how Google services are used.

Combining data

Google also combine data among their services and across your devices for these objectives. For instance, Google use data from billions of search enquiries to build spell-correction models. And Google use that across all of their services. Google also combine data to notify you and other users to possible security risks.

When you use Google services like Gmaps, Search, or YouTube; you generate statistics. This statistics include places you go, things you like, and people you may know. This info can help make Google services work better for you in various ways.

Decide how your data is used

You can enjoy these benefits of a personalized Google experience because of technology like cookies and other information based on things you do. For example, things you've searched for a recipe after watching a video. These cookies are small pieces of info that help Google sites remember your earlier visits.

But remember, you can customize how Google uses this data. You can turn off your YouTube and Search history. You can also decide not to see ads based on your interests. And certainly, you can always sign in to your Google Account if you want to modify or use the tools to control Google offer to help you change your online experience. You can manage your Google privacy controls any time at myaccount.google.com. Overall, let me quote something from what Sherry Hamilton said, “Mankind is taking a leap forward every day.” And google is certainly no different than that.

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